Progressive Strategy Handbook

This project was a week-long blur of late night design sessions.  The cover was overdue from day one, but a serendipitous DUB presentation on quantitative research on how iterative workflows improves design inspired me to try iterative design.

I generated as many disparate ideas as I could in Illustrator, using art-boards for each.  After I generated a few individual kernels that a larger design could be built from, I started mixing them together and sending them to mentors for feedback.

Between their feedback and a poverty of time, I got a final design that I am quite pleased with.

The Progressive Strategy Guide cover design